Leadership
Mark Olson
Founder and Senior Consultant
 Mark Olson is a recognized expert in the field of marketing technology. He is known for implementing innovative, technology driven solutions that drive marketing effectiveness and achieve results for senior marketing management. He works directly with product, corporate and program marketing and IT managers.
Mark is a leading CRM (Customer Relationship Management) marketing practitioner who combines a deep understanding of information technology and database marketing with an extensive background in business process analysis, measurement and analytics.
With over 17 years of experience working with Fortune 500 firms in the financial services, e-commerce, retail, gaming & entertainment, high tech., manufacturing and utilities industries, Mark has partnered with numerous marketing professionals to help them achieve optimal results from on-line and off-line marketing campaigns.
Prior to founding Ex3 Solutions, Mark worked in corporate and database marketing at Hewlett Packard, Cisco Systems, eBay, Silicon Graphics, E*Trade Financial and LoanCity.com. At Silicon Graphics, Mark was also the product manager for MineSetTM, an integrated suite of software tools for data mining and data visualization.
Mark has a Bachelor of Science in Business Marketing with a minor in Management Information Systems (MIS) from California State University, Chico.
Mark blogs regularly at Ex3Cafe.
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