Solutions
Ex3 Solutions has vast experience developing and implementing solutions within each phase of the Marketing process. Mouse over a phase in the flowchart below for a description. Our related services are highlighted. Click to select.
Campaign Planning & Development
- Operations and production management
- Financial management
- Digital and physical asset management
- Reward/loyalty program setup and management
- Event management
- Exploratory reporting (for campaign sizing)
Campaign Setup & Execution
- Campaign segmentation
- Campaign tracking
- Campaign optimization
- Campaign execution (on-line and off-line)
Response Management & Fulfillment
- Response capture, processing and tracking
- Custom lead fulfillment
- Bulk fulfillment (for Sales, Marketing and Channel Partners)
- Offer/reward fulfillment
- Document management and version control
- Collateral inventory management
Lead Management
- Lead capture and consolidation
- Lead qualification, scoring and prioritization
- Lead assignment and distribution
- Lead tracking and follow up
- Sales, Marketing and Service Integration
Reporting & Analysis
- Ad-hoc campaign performance reporting
- Custom campaign performance reporting
- Marketing Dashboards
Services
Ex3 Solutions works directly with product, corporate and program marketing managers and directors representing a wide variety of marketing disciplines. Whether you're responsible for database marketing/campaign management, marketing programs, literature fulfillment, marketing asset management, marketing operations or measurement and analytics, we provide comprehensive services that enable you to maximize your effectiveness and productivity.
Needs Assessment & Project Definition
- Defining high-level business and marketing objectives
- Performing a "GAP" analysis
- Prioritizing needs
- Identifying stakeholders
- Defining the project team and resources
- Developing milestones and identifying "quick wins"
- Creating a project road map
Marketing Database Analysis
- Identifying and documenting all data points needed to
support your current and future marketing programs
- Analyzing your current internal and external marketing
data sources to check for completeness, accuracy and consistency
- Cleansing and de-duplicating your data
- Evaluating, selecting and managing outside data
providers to help fill in any potential data gaps in your marketing
data
- Working with you and your internal IT department(s) to
help develop and maintain your marketing database
Process Analysis and Improvement
- Analyze and document your existing "As-Is" business
roles and processes
- Propose new and revised "To-Be" roles and processes
that better align with your companies business and marketing objectives
- Develop an implementation plan
- Help you with implementation and change management
Vendor Evaluation and Selection
- Gather high level requirements
- Identify vendor candidates
- Prepare and manage Requests for Information (RFIs)
- Schedule and coordinate vendor meetings and
demonstrations
- Develop Requests for Proposals (RFPs) and manage the
RFP process
- Develop a vendor comparison matrix and other
associated documentation
- Present findings and recommendations to senior
management
Application Implementation and Integration
- Gathering requirements
- Analyzing current businesses process and data flows
- Writing business requirements and functional
specifications (or use cases)
- Writing user acceptance testing (UAT) scripts and
managing the UAT process
- Developing service level agreements (SLAs)
- Developing and overseeing the change management
process
- Writing training documentation and training the end
users
Tracking, Reporting and Analytics
- A methodology and common nomenclature for campaign
tracking
- Ad-hoc/self-service reporting applications
- Custom, recurring reports
- Propensity models
Marketing Operations
- Segmentation and list management
- Campaign set up and execution
- Collateral management and fulfillment
- Document management and version control
- Digital asset management
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